The Art OfLiving

Signer la fête

La vie peut parfois perdre son rythme et ses repères pour se concentrer sur un seul instant. Un moment à part, intense et léger, fragile et fugace, qui suspend le cours du temps et imprime durablement en nous une image, une odeur, un goût, le partage d’une sensation. Accompagner l’émotion, partout dans le monde, est la véritable joie de la Maison Taittinger. Elle choisit ainsi d’associer son nom aux créateurs de ces instants rares. De l’Opéra de Paris à la Coupe du Monde de la FIFA™, du Montreux Jazz Festival aux BAFTA britanniques, où l’excellence s’exprime avec passion.

≠TheInstantwhen, discover our behind the scenes footage

The Instant When

A visual campaign dedicated to the Human

Celebrating the family spirit

With this photograph, the House evoques its roots in Champagne. The chosen location, is the birthplace of the Taittinger family journey, the Château de la Marquetterie.
Symbol of the French way of life, it is the ideal backdrop for this instant of emotion.

“As a family Champagne House, we make different decisions: we invest with our heart, we are concerned with the long-term, with preserving and developing a heritage built by previous generations so as to transmit it to future generations.
This work is necessarily very personal and intimate, with a large emotional dimension. A commitment found in the care given to our vineyards, to the human adventure and, of course, to our Champagnes.”

Pierre-Emmanuel, Clovis & Vitalie Taittinger

The Instant

Much like in a Brueghel painting, we find a multitude of details, each representing an occasion of celebration.
Each little scene highlights the care and attention demanded of all when working together to create the very best Champagne for those who are to enjoy it. A subtle way to convey the values of transmission, generosity and loyalty, the hallmarks of Taittinger.
By revealing and sharing such occasions, the Maison de Champagne invites each and every one to enjoy their own moment of sharing and emotion, their “Instant Taittinger”.